Floreat Complexity Challenge – Week 2

Answer to Week 1

A. There’s lots going on here – the company can’t find financial backers and senior staff are jumping ship. You could explore community funding or some type of government assistance.

This answer is typical of ‘pure thinking’ at Zone 1, describing the situation without going into analysis. Some options are provided to contain an immediate and pressing problem. Answer B referred to organisational culture, going beyond the facts presented and – while not a complete answer – is an example of the type of thinking necessary for higher zones.

Week 2 – Case Study*


The situation for BtoB has stabilised somewhat. An investor has been found in the form of “PTwhy”, a conglomerate made up of several different mining and financial interests. PTwhy is fronted by a former head of the state government Minerals Department and is well connected. The reason for their interest in BtoB remains somewhat mysterious.

BtoB has been courting a start up company that provides internal procurement systems to the mining sector “ProSuccess”. It competes with other very big players and has been getting interest from large mining groups. The only problem is, ProSuccess is a one-person operation. If it takes off, it will need a team to do all the work.

As General Manager of BtoB, you’ve called in the head of ProSuccess to discuss her business plan.

*You can check out the background and our description of the Zones here.  Last week’s challenge is here.

Challenge questionprovide your analysis of what’s happening here. What are your immediate priorities?