Floreat Complexity Challenge – Week 5

Answer to Week 4

B. This shows the dangers and opportunities in social media. A small group of disgruntled people are able to make the head of BtoB very nervous. BtoB could be using social media to attract potential investors and funding recipients, and could try a positive campaign. In the future, the business model of BtoB could be disrupted and dictated to because of information becoming more freely available and smaller interest groups able to access it & gain power from it.

At Zone 4, we are looking for evidence of thinking about the “implications” of variables that are evident in the case study, but that play out over a long time-frame. What this means is that we aren’t looking for what causes something to happen, but how those causes play out into the unknown (the future). This response is forward-looking in that it recognises a current trend and extrapolates that trend into the future, linking the trend back to BtoB and its business options.

Week 5 Case Study*

*You can check out the background and our description of the Zones here.  Last week’s challenge is here.


BtoB has narrowly avoided obliteration through some desperate lobbying by you the GM and by your loyal customers. Under intense media pressure, PTwhy’s Mr Jones Snr steps down and ProSuccess (having secured funding from PTwhy through the final BtoB funding round) continue to gather momentum in the market with their procurement software.

While sourcing funding applications and investors for the second round, you come across a couple of interesting opportunities – both are verified as legitimate. A Russian oil billionaire has got wind of your unique funding model and would like to roll-out the same thing in her own country – focusing on the oil sector. A second opportunity is from a contact working in Nigeria who believes your model could meet with some success there. In Nigeria, there are already investors who are looking for good ideas to support the expansion of the resources sector.

Both the Russian and Nigerian opportunities can’t wait too long for an answer as there are other outfits lining up to get involved.

Challenge question: how might changing interactions between major systems affect the organisation in the long term?